Many of the coffee alternatives on the market are made with the addition of barley or grains that contain gluten. That's not good news for people who suffer with gluten intolerance or Celiac disease. Celiac disease is an autoimmune disorder that leads to damage of the digestive tract. Gluten intolerance can cause a lot of the same symptoms as Celiac disease such as diarrhea, fatigue, bloating, stomach ache, nausea, gas, and constipation. That is why Lions Brew was formulated with ingredients that are naturally free of gluten. People already suffering from gluten intolerance or Celiac disease who want/need to reduce/eliminate caffeine from their diets should also have an option for a coffee alternative to enjoy.